Communications: Quarterly Report

April 1, 2011 – June 30, 2011

Completed Projects

• Image Restructure
• Link-checking
• Three months of acknowledgements (postcards and dean’s notes)
• Student Symposium video (collaboration with University Communications)
• 14 videos posted to YouTube, including Dance Concert Highlights video
• Tocqueville postcard
• Between Patriarchy and Prostitution poster
• English Lecture Series: Bonnie & Clyde poster
• Global Sounds Style ad
• Global Sounds Richmond Times-Dispatch ad
• Telling the Story of Gaza poster
• Global Sounds poster
• Sex & Desire in the College Hook-Up Culture poster
• Seeing and Reading After Nietzsche
• Gary Shapiro Retirement Invitation
• Symposium program
• Symposium poster
• 14 digital flyers
• 2 Alumni E-newsletters
• A&S Branded Presentation Templates for PowerPoint and Keynote
• 100-word statements on all Arts & Sciences departments and programs complete

News & Features

• 9 news items
• 17 feature stories
• 8 press releases (collaboration with Media Relations)
• Most popular feature story: Thomas King: Junior pursues his passion for music while studying business (578 pageviews)
• Most popular news item: 2011 Arts & Sciences Honors Convocation (217 pageviews)

Presentations

• “Wish You Were Here: Telling your campus story from abroad” by Kirsten McKinney at the Social Media for Higher Education Communicators Conference, University of Richmond School of Continuing Studies
• “The Power of Facebook Ads and Online Promotions” by Rachel Beanland at the Social Media for Higher Education Communicators Conference, University of Richmond School of Continuing Studies

Awards

• PRSA Richmond’s Capital Award, Brochures: “2010-11 Theatre & Dance Season”
• PRSA Richmond’s Capital Award, Social Media: “UR Jazz in Costa Rica”
• PRSA Richmond’s Best in Show Award, “2010-11 Theatre & Dance Season”

Social Media Stats

• Facebook Fans: 1172 (+380 since last quarter)
• Twitter Followers: 241
• Tweets: 71
• LinkedIn Members: 175

Web Stats

• Visitors to as.richmond.edu: 25,238
• Pageviews: 60,066
• 2.38 pages/visit
• Average time on site: 1:53
• Top 5 search terms: academic council, symposium, tiffany Jefferson, faculty of practice, majors
• Website Traffic Sources: Richmond.edu, direct, search, google, admissions.richmond.edu, undergraduatecatalog.richmond.edu, oncampus.richmond.edu, news.richmond.edu
• Top 5 most visited Webpages: homepage, majors, departments, symposium schedule, why
• Days with highest traffic: April 5, 2011 – 879 visits
• E-Newsletter Pageviews: 4,530